Floof is the first chew on earth that targets all 3 itch causes — gut, nerves, and skin. One salmon chew a day.
Join 2,847 customers who pre-ordered
Active ingredients in every chew, grouped by the three causes.
No chicken, no pork, no grain — salmon only.
Serve the soft chews each day, at mealtime or on their own.
| Dog's weight | Chews / day |
|---|---|
| Under 30 lbs | 1 chew |
| 30 lbs & over | 2 chews |
Each pouch contains 30 chews.
Give Floof 60 days; if you don't see calmer skin, fewer flare-ups, and quieter nights, email us for every penny back — no pouch to return, no forms.
Floof is the first chew on earth that targets the three causes for lasting relief from itching.
Atopic dogs are prescribed Apoquel 73% more often than necessary.
Live probiotic CFU per serving, guaranteed at the end of shelf life, not at manufacture.
Combines three resilient, spore-forming probiotic strains selected to survive digestion and reach the gut. Together, they help replenish beneficial bacteria, support a balanced intestinal microbiome, and maintain healthy immune function from within.
Pairs a Lactiplantibacillus plantarum postbiotic with bovine colostrum to support the gut lining and healthy immune signaling. Together, they help nourish the intestinal barrier, support microbial balance, and promote a calmer response to everyday environmental triggers.
Uses ultramicronized palmitoylethanolamide, a naturally occurring fatty-acid compound produced by the body. Its ultrafine particle size improves dispersion and absorption, while canine research has studied it for supporting a balanced skin response and easing itch-related discomfort.
Combines nicotinamide with highly bioavailable zinc methionine to support healthy skin renewal and barrier integrity. Together, they help maintain the lipids and proteins that keep the skin resilient, hydrated, and better protected from everyday environmental stressors.
Two years of Apoquel and Duke was still itchy, and I hated the thought of him on it forever. Added Floof, gave it about 8 weeks, and our vet helped us taper him off. He's comfortable now without the pill. Didn't think that was possible.
I'd stopped expecting anything to work. We were up to two Apoquel a day and the vet was talking about Cytopoint next. Almost didn't order this. Six weeks in, the scratching stopped — and that was eight months ago now. It hasn't crept back.
My wife ordered it. I figured it'd be another forty dollars sitting in the cupboard with the rest. We'd been raising his Apoquel every few months and I'd more or less accepted that was the rest of his life. Haven't raised it since October.
Tucker's ears were the one thing the Apoquel never touched — gunky, smelly, at the vet every few weeks over them. Couple of months on Floof and I can't remember his last head shake.
Margot's chest and armpits were always red and broken out, Six weeks on Floof and the redness is gone, skin's smooth again.
Bruno spits out every supplement I've ever tried to hide in his food. This one he comes running for. He's been on Apoquel two years and it was doing less and less — we added this alongside it, and our vet's since taken him down to half a pill.
From the gut to the skin — here’s what one chew works on every day.
Probiotics + Prebiotics + Postbiotic
Feeds the good bacteria your dog's gut needs to support a calmer, more balanced immune response.
Ultramicronized PEA
Helps calm an itch signal called IL-31 that tells your dog’s nerves to scratch — so overactive skin nerves can start to settle.
Nicotinamide + Omega Oils + Vitamins
Gives your dog’s body the nutrients it uses to strengthen the skin’s protective wall, lock in moisture, and support a healthier coat.
5 Reasons Why
Real results. Clean formula. Zero compromise.
Every other chew is aimed at the gut. That's one problem out of three. Floof works the gut, the nerves, and the skin barrier at the same time.
Most probiotics die in stomach acid before they reach anything. Ours are spore-sealed. They survive the trip and wake up in the gut.
Most chews add a token pinch of the good stuff and print it on the label. Every active is at the right dosage backed by clinical research.
This isn't a cleanse or a 7-day miracle. It's the daily chew that helps keep the barrier closed once it's rebuilt.
No corn, wheat, soy, or artificial fillers. Every batch is third-party tested for purity and potency.
60-day money-back guarantee
Not another single-fix supplement or a lifetime of meds. The first chew built for all three causes of the itch.
|
Apoquel & Cytopoint | Other skin & coat chews | |
|---|---|---|---|
| Cost / month | $27 | ~$390 | 🤔 |
| Fixes all 3 causes |
|
✗ | ✗ |
| Taste | ★★★★★ | — | ★★ |
| No Side Effect |
|
✗ | ✓ |
| No chicken, no pork, no grain |
|
— | ✗ |
| Probiotics Not Dead On Arrival |
|
— | ✗ |
Your Dog's Wellness
Floof is built for daily use, not quick fixes. Here's how things tend to shift once it's part of your dog's routine.
60-day money-back guarantee
“Most chronic itching cases I see are not just a skin problem. The gut, the itch nerves, and the skin barrier are usually feeding each other. That’s why I like Floof Chews’ approach. It doesn’t rely on one generic probiotic or one ‘skin ingredient.’ It supports all three layers daily”
“As a veterinarian, I approach dog supplements with a critical eye and Floof truly delivers. It’s thoughtfully formulated with clinically studied probiotic strains, PEA, quercetin, omega support, and skin-barrier nutrients to support dogs dealing with itching, paw licking, and sensitive skin. It’s a clean, science-backed daily chew I’d feel confident recommending to owners who want to support their dog’s comfort, skin health, and quality of life.”
“As a veterinarian specializing in canine skin health, I confidently recommend Floof. Its clinically studied probiotic strains, combined with PEA, quercetin, omega support, and skin-barrier nutrients, offer thoughtful daily support for dogs struggling with itching, paw licking, and sensitive skin. It’s a clean, science-backed formula that helps owners support their dog’s comfort, skin health, and quality of life every day.”
“I see itchy dogs every week, and I always tell owners the same thing that no supplement should be treated like a magic fix. But when the formula is clean, well-built, and easy to give consistently, it can be a smart part of daily skin support. That’s why I like Floof. It’s simple for owners, safe for everyday use, and made with the kind of ingredients I actually look for in a dog skin supplement.”
Feel the Difference
If your dog is not dramatically better and you’re not completely satisfied in your first 60 days, simply return your order for a full refund — no questions asked.
Try Floof Risk-Free Today
★★★★★
Trusted by 15,000+ Pet Parents
Today, over 15,000 are feeling the benefits of stronger daily skin support with Floof — calmer itching, less paw licking, and healthier-looking skin from the inside out. Because we don’t just mask symptoms. We support the gut, nerves, and skin barrier that keep the itch cycle going.
Most chews, meds, and diets only tackle one piece of the itch. But chronic itch runs on three things at once. Floof is the first daily chew built for all three at the same time, with three ingredients you won't find together anywhere else: PEA for the nerves, Tributyrin for the gut, and Phytosphingosine for the barrier. That's why the relief actually lasts.
Yes. Floof is a food-based daily supplement, not a drug, so it's okay to use it alongside Apoquel, Cytopoint, steroids, antihistamines or whatever your dog is on now. That's how most owners start: add Floof, keep your current plan, and let the three causes settle underneath. And then work to taper the meds over time.
Plenty, because you're supporting the whole dog.
The main goal is simple: help your dog feel more comfortable in their own skin again.
Every dog is different. Some owners may notice early changes in comfort, licking, or coat appearance within the first couple of weeks. For deeper skin and coat support, we recommend giving Floof 6–8 weeks of consistent daily use.
That window matters because Floof is not just trying to mute the itch for a few hours. It’s supporting the systems underneath it.
No. Floof is made with a salmon-only flavor/protein base.
No chicken. No pork. No grain.
Usually not, the probiotics and prebiotics are there to support digestion, and many sensitive-stomach dogs end up with firmer stools. If yours is especially touchy, start with a half dose for a few days and work up, and give it with food. Easy transition.
You’re never locked into anything.
Floof is available as a one-time purchase if you just want to try it first. No auto-renewal. No hidden monthly charge.
We also offer Subscribe & Save for dog parents who want to keep their dog on daily support without forgetting to reorder.
The choice is clearly shown at checkout, and if you choose Subscribe & Save, you can cancel, pause, or adjust it anytime before your next shipment.
Due to overwhelming demand, this is a pre-order for our next batch. Your order will ship on September 14th and take 3–7 business days to reach your door. We’ll keep you notified with regular updates and send you a tracking link as soon as your order ships.
Securing your spot now guarantees your unit before we sell out again.
Then you don't pay. Floof comes with a 60-day money-back guarantee, give it a real run, and if you don't see calmer skin, fewer flares, and quieter nights, just email us for a full refund. You don't even need to send the pouch back. No forms, no runaround. We can promise that because the 3-cause approach is built to work where one-fix products stall.
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I can't believe I ended the battle with Apoquel. He's completely off the drug now. His front paws finally look fluffy instead of wet and separated. He lets me touch them now without pulling away.
We’re halfway through the second pouch. The change isn’t dramatic, but my dog seems more settled and not as itchy after naps. I’m giving 4 because I need more time.
My golden is dramatic with anything new. He sniffed this once and ate it. No hiding it in cheese, no begging. That makes me way more consistent with giving it.
The rust color between her toes is fading as the fur grows out. It’s not overnight, but the new fur looks cleaner.
I’m not calling this a miracle, but the little rubbed patch on his side is calmer and he stopped biting at it every few minutes. The pouch is right there because I was sending the photo to my sister.
That wet paw licking sound at night was driving me insane. It’s not completely gone, but it is way less frequent now.
I’m not a supplement person usually, but after food changes and shampoo cycles I wanted something more targeted. We saw better skin around week 5. Slow, but real enough that I bought more.
The probiotic powder was a mess and my dog would leave food behind. These are much easier. I’m seeing less paw chewing too.
I got tired of measuring powders and oils. This is just a chew. I can actually keep up with it, which probably helps a lot.
His paw pads and fur look cleaner here than they have in months. He still licks after outside time, but it doesn’t turn into a whole episode anymore.
I like these but I want to be honest. It helped some, mostly with the licking at night, but we still had a flare when the weather changed. I’m keeping it in the routine because it’s the first supplement he’ll actually take.
My golden’s coat feels fuller and his skin isn’t as flaky. The itch still pops up after long walks, but it’s not his whole personality anymore.
This is not one of those things where day two you’re shocked. For us it was gradual. Less redness first, then less licking, then better coat.
They’re softer than the other chews I’ve bought and my senior dog can chew them easily. I break them in half and use them as a little morning treat.
I have two big dogs so it adds up fast. I can’t pretend it’s cheap. But they both eat it and one has had noticeably less licking.
My dog won’t take tablets, so a chew makes life easier. She waits for it after breakfast now.
The biggest thing for us was the head shaking. It used to wake me up and I’d check his ears half asleep. It’s not every single night anymore. I’m not saying it cured anything, but it feels like we’re finally moving in the right direction.
He used to get up every few minutes to chew. Now he can actually settle on the couch. The pouch is in the photo because I sent it to my mom after she asked what changed.
We just finished the first bag and I’m ordering again. The best change is she sleeps longer without waking up to chew her paws.
I wanted instant relief and that’s not what happened. Around week 4 though, I realized I wasn’t constantly telling her to stop scratching. So give it time if your dog is like mine.
we got her off apoquel with our vets help after about 2 months on these. never thought id be able to say that. shes comfortable without the pill now
I keep the pouch next to the food bin. One chew with breakfast and he thinks he’s getting spoiled. Less belly scratching too.
This was taken after a quiet week with almost no chewing. His paws used to be wet all the time from licking. They’re finally dry most mornings.
I saw enough improvement to keep using it, but not enough to say it solved everything. Her paws are better, ears are still a work in progress.
I took a close paw pic because that’s where we usually notice it first. The fur between his toes looks cleaner and he isn’t chewing them as hard. Still watching it but happy so far.
He wears shirts when he gets itchy because he rubs his chest. This was one of the calmer days after starting Floof. Still managing allergies, but he seems less frantic.
The biggest difference is night time. I’m not waking up to collar jingling and chewing sounds nearly as much. That alone makes it worth it.
That helps because I don’t have to trick him. I actually remember to give it every day.
Bath days used to make him scratch like crazy after. Now it’s a little calmer. Could be the whole routine, but Floof is part of it.
We’ve tried a lot of things that helped itch but upset his stomach. These didn’t. I introduced slowly for a few days and he was fine. His coat also feels less dry.
It helped with skin dryness and some chewing, but I wish the bag had more chews. I’ll still reorder because I do see a difference.
This is the most excited my little guy gets for anything that is supposedly a supplement. I keep it by his food and he jumps up the second he sees the green pouch. Too early to say on everything, but he eats it with no drama and his belly scratching has been less.
This picture is basically our life. Omega oil, probiotics, random bottles, all for one itchy golden. Floof has been easier because it combines a lot of what I was trying to piece together myself. His paws are less of a mess now.
I bought it because it wasn’t just another plain probiotic. My dog had already tried those. This felt more complete and the results have matched that so far.
He used to sit on the sofa and lick one paw until the cushion was wet. That is way less now. Still happens sometimes after the park, but not constantly.
My dog liked the chews and had no side effects, but I didn’t notice much after 5 weeks. I’m giving 3 stars because the quality seems good, just not a big result for my dog.
The cabinet photo is embarrassing but real. I’ve bought everything. Floof is the first one I kept using because my dog actually eats it and I can see small steady changes.
One chew with breakfast and done. My dog is 42 lbs so we do two a day, which means the bag goes quicker than I’d like, but the routine is simple and he likes the taste.
It worked slower than I expected. I’d say the real difference showed up near the end of the first bag and got clearer on the second. 4 stars only because I wanted faster results.
My frenchie’s belly was the thing I watched. It looks less pink and she lets me rub her now without kicking and twisting away. The picture is just a random couch belly rub but that’s exactly why I’m happy.
This is my old man after a calmer week. He used to rub his face after dinner every night. It hasn’t disappeared completely, but he seems more comfortable and happier overall. Also he thinks the chews are treats.
This picture is exactly what I wanted: him just lying there, not licking, not digging at his feet. He’s not perfect, but he’s a lot more relaxed.
Results are good. Less scratching, nicer coat. My only complaint is I wish there was a larger size for big dogs because two per day goes fast.
The changes were small at first. Less licking after meals, then less redness around his belly. I’m glad I didn’t quit after two weeks.
My bully is over 30 lbs so we use 2 chews a day. That part hurts a little because the pouch doesn’t last long. Results have been good though: less belly rubbing and less yeasty smell.
I check between his toes all the time because that’s where he used to chew. They’re not wet and irritated like before. Still slightly stained, but better.
He smiles whenever the bag comes out because he thinks it’s treat time. We’re about 7 weeks in and his paws are much calmer than before.
I noticed his coat before anything else. Then the scratching slowly came down. I didn’t expect that, but I’ll take it.
I put it in his bowl and he picks this out before the food. That alone is a win because he spits out half the supplements I buy. His coat is looking shinier too.
My dog had that corn chip paw smell so bad. It’s not gone 100%, but it is definitely less. I noticed it before I noticed the scratching change.
I wouldn’t say it replaced everything, but it made our allergy routine feel more under control. Less scratching, softer coat, and no tummy issues.
Took this while making coffee because I remembered to send my friend the pouch. My dog has been on it about 6 weeks. His skin still has sensitive days, but the daily paw chewing is much less.
Chicken makes my dog flare like crazy so I was happy to see this didn’t have it. She’s picky and still eats these. Her coat feels softer and the red spots under her legs are not as angry looking.
Soft enough for my senior golden and doesn’t crumble everywhere. He likes the smell, I like that I don’t have to fight him on it.
It helped with licking, but allergy season is still allergy season. We still use wipes after walks. I do think these make the baseline better though.
My dog still scratches here and there, but the frantic nighttime chewing has calmed down. We both sleep better.
Blurry photo says it all. He gets so excited when the pouch comes out. He still scratches sometimes outside, but inside he’s much calmer and doesn’t go straight for his paws anymore.
This was after a bath and he just laid there instead of scratching himself like crazy. The pouch ended up in the pic because I keep it by his grooming stuff now.
We avoid chicken and pork with everything. I appreciated not having to email the company asking what the flavoring was. She tolerated it well.
Random thing but some dog chews smell terrible. These smell normal and don’t leave my hands gross. My dog takes them easily.
Every dog supplement says it’s different. I almost skipped this, but the no chicken/no pork part got me. My dog is doing better than he did on the generic probiotic chews.
My vet still has us doing the normal allergy plan, but I added these for daily support. I like that it feels like I’m helping the skin from the inside too.
My dog didn’t have any stomach upset which was my main worry. We’re about a month in. Less paw chewing in the mornings and his ears smell better. I’m ordering another bag before I decide long term.
He came to us with itchy skin and a bunch of random food sensitivities. Floof didn’t upset his stomach and he seems more comfortable day to day.
I was worried about salmon flavor being too strong. It smells like a dog treat, not awful, and he eats it right out of my hand.
He still loves a good scratch behind the ears, but he isn’t constantly nudging my hand like he’s uncomfortable. That change made me really happy.
Her ears used to get pink and itchy so fast. This picture is after a few weeks and it’s the calmest they’ve looked in a while. I still clean them, but not obsessively like before.
My dog likes them and I like the ingredients, but I didn’t see a huge change from one pouch. Maybe a little less licking, but not enough yet for me to call it amazing. I might try one more month.
I gave half the first day just to be safe. No stomach trouble. Now it’s part of breakfast and dinner.
My golden has been a paw licker forever. I didn’t see much the first week and almost wrote it off, then around week 3 I realized I wasn’t hearing the constant lick lick lick at night. Not totally perfect during pollen days, but way calmer than before.
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